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Tortilla Sandwich
Tortilla Sandwich
What is it? A mixture of the Mexican and American heritage which once fused together creates the culture I grew up with. A culture where I watched every India Maria movie, my hero was El Chapulin Colorado, I had atole for breakfast, yet at the same time I never missed an episode of Saturday Night Live, my favorite meal was mom's meatloaf and I dreamed of being in the Ramones.


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October 26, 2004
Spanish news

Captioning Part Of Comprehensive Hispanic Outreach

BOSTON -- WCVB-TV Channel 5 Boston has launched the market's first-ever Spanish translation of local broadcast news as part of a comprehensive Hispanic outreach effort. Every local newscast and the nightly news magazine Chronicle are available with Spanish language translations.

In addition, the station will add news of importance to the Hispanic community to its award-winning Web site, TheBostonChannel.com.

NewsCenter 5 also airs a series of bilingual messages from its reporters Amalia Barreda and Jorge Quiroga to encourage story ideas and news tips from viewers. In its effort to serve New England's burgeoning Latino population with important news of the day, General Motor's "Hummer" division underwrites the public service initiative.

Channel 5 viewers can access real-time Spanish translation of local programming through technology provided by Translate TV. The station broadcasts instantaneous translation of English closed-captioning into Spanish subtitles.

The technology uses the station's existing English captions to provide live, simultaneous subtitles in Spanish. Viewers simply activate the closed-caption No. 2 feature on their television sets. If viewers do NOT want the Spanish translation, all they have to do is turn OFF the CC2 feature on their sets. Translate TV's system utilizes a sophisticated custom "dictionary" and lexicon specific to the Boston market to increase the accuracy of translations.

This effort continues WCVB's long tradition as a broadcast innovator and community stalwart by reaching out to the fastest- growing segment of the station's viewership. According to the 2000 Census, Hispanics make up more than 15 percent of Boston's population and are the majority in some towns, including Lawrence, Mass. (nearly 60 percent).

Channel 5 is only the ninth local broadcaster in the country to employ this groundbreaking technology. It is also used on national programs such as "The Tonight Show" with Jay Leno and the MSNBC cable network.

"This service continues the highest tradition of New England 'firsts' for WCVB-TV," station President and General Manager Paul La Camera said. "It is of special significance in the important accessibility and service it will provide to our area's fasting growing population segment."

The outreach campaign continues on the station's Web site, www.TheBostonChannel.com, with compelling articles provided by El Mundo, the region's largest and longest-running Spanish language publication.

The newspaper will reciprocate by featuring WCVB editorials in both English and Spanish, in addition to serving as an adviser to the station on other projects. Known for its award-winning coverage of the Hispanic community and hard-hitting bilingual reporting, El Mundo is celebrated by Latinos as the voice of the community.


I don't know, I guess it's good thing, but I just hate reading subtitles. I would prefer an all Spanish channel, complete with local news, don't they have something like that in Florida or California?


CJ at 10/26/2004

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